Web content needs to be appealing to your readers, so if you are having some difficulties read these tips that might help you.
Don’t just copy the print marketing.
This is one of the most common mistakes, especially with website owners who are beginners. You can’t just copy and paste the material. It has to be different, and it needs to be pointed out. Internet and print aren’t the same thing, so their representation should be different as well.
Write for USA Today readers, not the New York Times.
The content is going to be seen by a lot of viewers, people with different levels of knowledge of the English laanguage. So try to keep it simple and easily readable. Use fewer complicated words, and you’ll have more viewers, since they will feel comfortable being able to understand the content.
Write articles in an inverted pyramid style.
As a general rule, the content should be written from the broader topic and moving on to a more specific subject as the text goes on. This way it is clearer and the readers can choose to stop reading once they get the information they need. It is a useful way of writing that helps readers, and wring like that will make them want to read more.
Write content, not fluff.
This sort of wring is also known as marketing-speak, and you’d do well to avoid it. No one wants to waste their time on an empty content that provides no real and useful information. If you want to keep your readers, give them something real that they can relate to, not just smoke.
Keep your pages short and to the point.
People are turned off by long pages and texts, so you should try to keep it short. Mostly the content should be under 10.000 characters per page. If an article you are writing is longer than that, divide it into sections and write each section separately.
Focus on your readers, not on search engines.
Using keyword phrases is tricky. You need them to attract readers’ attention, but you shouldn’t overuse them. Repeating the phrases twice in one sentence, even in one paragraph is too much.
Use lists and short paragraphs.
Keeping it short and to the point is your best bet to get people to read your content.
Solicit feedback from your readers.
Since the web is interactive, so should your content be. Ask for feedback, provide links and communicate, rather than just inform, and your readers will appreciate it.
Use images to expand on your text.
Images should reflect the content of the text, and not be used as decoration. Place a few images between lines, and your readers will be easily attracted to read the content and connect it to the pictures.
Don’t apply these rules blindly.
These are not real rules, merely suggestions on how to improve. But it might not be the right thing for you target audience, so don’t go changing everything right away. Know your readers and their wishes and find a way to provide it in a manner that works for you and them.